Gyms and other sports venues were the main users of KARA Mirror before Covid-19, but home workouts are gradually becoming the mainstream amid the pandemic. This greatly increases the number of people doing high‑intensity aerobic fitness exercise. In an interview with HKTDC Research, the CEO of OliveX Holdings, Keith Rumjanh, stated, “As opportunities for going out to exercise diminish, fitness buffs seem to be getting more aggressive when setting their online fitness‑training goals. There is a real-time AI analysis function that can correct movements and postures to facilitate the safety and effectiveness of home workouts. The HD touchscreen display uses speakers, cameras, Bluetooth, and receivers to connect to mobile networks. The Kara Mirror appears to be a full-length mirror, but operates more like a tablet, enabling users to tap on its screen to participate in online classes or watch fitness video tutorials. The company provides its services via online remote instruction using Artificial Intelligence (AI) technology and 5G-facilitated demonstrations. An example of this is the Kara Mirror, developed by Hong Kong-based tech startup OliveX, a leading home fitness provider. In these unprecedented times, technology has been used to promote fitness and wellness more than ever before. Sports retailer Decathlon reported a 190% spike in sales of cross-training and toning bands in the first half of 2021, as well as a 57% increase in the sale of weight equipment. Increasing demand for residential gym equipment and upgrades in smart fitness technology are major factors driving growth in the at-home fitness industry, hindered only by high costs.
But is this simply a trend waiting for restrictions and gyms to open up?Ī prolonged pandemic era has resulted in an increased awareness of keeping fit and healthy, especially from the socially distanced comfort of one’s own home. The home fitness industry has experienced a boom following the onset of the Covid-19 pandemic.
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